A week ago, we wrapped up our Distracted Driving Summit. Since then, the nationwide campaign to end distracted driving has taken off. Today I want to share with you some of the developments I've seen.
That day I felt that everyone was leaving with a strong sense of momentum. In the blog, I noted that we were at a tipping point, achieving critical mass to move forward.
- Mom sends the MSG: keep your mind on the wheel
- Drive To Life PSA Challenge
- On the Road, Off the Phone
- Drive Safely Work Week
Mom sends the MSG: keep your mind on the wheel. From the team who brought you The Motherhood, this program includes a pledge that moms can sign. They also offer opportunities for moms to get involved in spreading the message that distracted driving must stop.
Drive to Life PSA Challenge: The folks at National Organizations for Youth Safety have teamed up with the National Road Safety Foundation to host a contest for young people to craft the best traffic safety PSA. The winner gets a trip to New York to produce the PSA with a professional filmmaker. What a great idea to take this right to our kids and let them speak to each other on their terms. This is part of National Youth Traffic Safety Month.
On the Road, Off the Phone: Operated by the National Safety Council and CTIA: The Wireless Association, this program offers tips and information for parents and young drivers. Their website also features this PSA--please share it:
Drive Safely Work Week: October 5 through October 9 is Drive Safely Work Week. This campaign is sponsored by the Network of Employers for Traffic Safety.Their point is simple but effective: Drive focused. Drive Smart. Get home safely.
I can't think of a better note to end on than that. Please, everyone, get home safely.