It's no secret that I've been blogging a lot about safe driving lately. With motor vehicle crashes being the number one killer of children in this country, our friends at The Motherhood have been thinking a lot about safe driving as well.
I first met Cooper and Emily at our Distracted Driving Summit where they were blogging about the conference to their community. Now, these two traveled a long way just to be the eyes and ears of their friends and followers.
But, that wasn't the end of it; the very next day they launched Mom Sends the MSG, a circle within The Motherhood that quickly became its own website.
A key feature on that site that I encourage everyone to visit is the PLEDGE, a place where people can sign their names to a promise to model safe driving behaviors. This is how we do it, folks; this is how we eventually change attitudes about distracted driving.
Now, Mom Sends the MSG has a PSA contest much like the NOYS Drive To Life contest I wrote about last week. It's a great opportunity for moms to put their concern and their creativity to a very good public use.
A wonderful thing about the great sense of community on The Motherhood and Mom Sends the MSG is the helpful spirit of the participants. For example, one of the moms on Mom Sends the MSG blogged about that site on RealSimple.com, a site with a much larger audience. That has created a lot of support for all of our efforts to prevent distracted driving. Spreading the message makes the roadways safer for our kids.
The moms who use The Motherhood as their internet neighborhood are busy women; that's why I'm grateful to The Motherhood for faithfully alerting its readers whenever I am blogging about safe driving.
Look, if want people to drive more safely, parents--whose kids sit and the back and observe their driving behaviors for many years before taking the wheel--are obviously a crucial influence. And the hard work of communities like The Motherhood helps these busy parents raise their awareness of driving safety issues.
This is how long-accepted practices like distracted driving get kicked to the curb.