After our Distracted Driving Summit, I wrote last October about the Drive To Life PSA Challenge.
Now the Arizona 16-year old is planning a trip to New York where she will work side-by-side with a professional filmmaker to transform her concept into a real PSA.
Her 30-second spot, "Redo," will air on national television after its debut in May during National Youth Traffic Safety Month. And I can't wait to post it on our own www.distraction.gov.
According to NOYS, Bethany's idea,
"envisions a teen responding to a text message while driving, which causes her to crash into an oncoming car. The scene rewinds and begins again, but this time the driver ignores the buzzing cell phone as she safely passes the car she had hit in the first scene. A text message is shown on screen, saying "There are no redo's in real life."
That's a powerful message, one that I've been trying to spread since last summer. Bethany's idea ought to make an effective ad, and I look forward to adding it to the growing toolkit in our campaign against this deadly epidemic.
I was impressed to learn from the NRSF's Michelle Anderson that they received a lot of good contest entries. That means a lot of young people out there get it--keep your hands on the wheel and your mind on the road.
Thanks to everyone who submitted an idea. And thanks also to Sandy Spavone, all of the folks over at NOYS, and their partners at the National Road Safety Foundation.