Many young drivers across the country are out of school this week and next for spring vacation. They will likely be logging more hours behind the wheel. I hope those extra hours lead to increased skill levels and road sense.
Just in time, Washington Governor Christine Gregoire has signed her state's new law making it a primary offense to use a hand-held cell phone to talk or text behind the wheel.
And the folks at AT&T have a new anti-texting campaign they hope will lead to increased safety.
It's dramatic stuff, and I think it's astonishingly effective.
The idea is simple, but smart. The videos and print ads feature "the text message sent or received before someone’s life was altered, or even ended, because of texting and driving."
Press the "play" arrow above to hear a mother introduce her son's last message.
Seeing these insignificant text messages coupled with the incredibly significant consequences they generated should help people get the message: texting or reading texts while driving is dangerous. Dangerous to the driver. Dangerous to passengers. Dangerous to all of the people nearby.
"Stop what you’re doing. Take out your wireless device. Read out loud the last text message you received. Would reading or responding to that text message while driving be worth causing a serious accident? When you look at it that way, there’s no text that couldn’t wait."
The clips are gripping. I hope they work.