Kelson Vaillancourt loved birds and plants and everything that was living or growing.
"My brother," says Loren Vaillancourt, "taught me that every living thing, no matter how small, is beautiful."
On May 20, 2009, Kelson had just finished his junior year in college and was on his way to count waterfowl as part of an internship for the Fish & Wildlife Service. He never made it to the site. His co-worker was driving distracted and drove into oncoming traffic. Their pickup was struck by a tractor-trailer. The driver was killed instantly; Kelson died the next day.
Today, Loren, the reigning Miss South Dakota, tells Kelson's story in the latest video from our "Faces of Distracted Driving" series.
"For a long time," Loren says, "we couldn't laugh. I couldn't even sleep in my own room because it was next to his and I couldn't stand the silence."
When you watch her tell her story, you can see that Kelson's loss continues to take its toll.
And Loren has done exactly that. Since earning the Miss South Dakota crown in 2010, she has been speaking regularly to schools and organizations about the dangers of distracted driving.
Beyond educating drivers, Loren has testified in the South Dakota legislature in support of a texting ban. She also works to empower passengers:
"No matter who you are, young or old, if the driver of your vehicle is texting and driving or doing anything that's distracting, speak up. Tell them how concerned you are for your safety, and theirs."
In addition to raising awareness directly, Loren is helping South Dakota schools continue her work. With State Farm's sponsorship, Loren has helped South Dakota schools get grants totaling $10,000 for distracted driving awareness programs.
Now, she is beginning to take her safety campaign to the nation. In January, she made distracted driving her platform in the Miss America pageant. And yesterday she joined us at our launch of the DOT-Consumer Reports safety partnership. She also told her story on CBS' The Early Show.
Look, in 2009, 5,500 people were killed in distraction-related crashes, and 450,000 were injured. And we believe these figures are only the tip of the iceberg because not all police departments collect this data. But behind these numbers are people--mothers, fathers, husbands, wives, children and friends--whose lives have been turned completely upside down by this deadly epidemic.
And, while the Department of Transportation has been on a rampage to end distracted driving for nearly two years, we can't do it alone.
We need strong advocates like Loren Vaillancourt. We need parents to educate their young drivers. And we need you to set an example by putting away your phone and other devices when you get behind the wheel.

We had two boys in Benson, MN that were killed last May.. Ben Mast 15 and Cody DeVaan 16. They too were passengers in a car where the driver ran a yeild sign. The 17 year old driver lived. This happened shortly after School...This effected the whole community. Please feel free to add your story to my website: http://jobs4teens.socialgo.com/ My Prayers are with you! Amy Jobgen
Posted by: Amy Jobgen | March 08, 2011 at 11:47 AM
My heart goes out to Ms Villaincourt and her family. My family can relate to such a tragic accident. Thank you from the bottom of our hearts for continuing to raise awareness on such an important issue.
My brother, who was a pedestrian pushing his vehicle off the road in 2008, was struck by a police officer who had been texting on her police computer (not work related texts) while on duty for over 3 hours. If the officer had not been texting she would've seen his flashers on & slowed down to help him. Instead she didn't even see him...instead he laid in a hospital bed for 6 weeks with brain injuries that led to his death.
No text is worth someones life. Thank you again Ms. Villaincourt for all that you're doing to raise such awareness.
Posted by: Teresa S | March 09, 2011 at 10:05 AM
Our community just suffered a terrible tragedy as a result of a distracted driver hitting and killing a woman on a tandem bike. Her husband is in ICU. She was blind. The bicycle and transit were her transportation modes. They loved to bicycle and their deaths are a tragic and unnecessary loss. The driver was looking at a map. She was killed instantly.
Cynthia
Urbana, IL
Posted by: Cynthia Hoyle | March 10, 2011 at 10:23 AM
As a lawyer in Seattle (http://www.plg-pllc.com) I have seen numerous accidents that have resulted in serious injuries, all because of distracted drivers. That's why I created an organization called Teens Against Distracted Driving (http://teensagainstdistracteddriving.com/) to educate teens about the dangers of distracted driving and help prevent these tragedies from happening. My condolences to anyone who has suffered a loss at the hands of a distracted driver.
Posted by: Jason | March 10, 2011 at 06:56 PM