Since we first started fighting against distracted driving, I have met with the heads of nearly every leading automaker and I have asked each of them to do what they can to help us end this deadly epidemic.
In December, I met with BMW of North America CEO Jim O'Donnell, who shared my concern about the alarming number of deaths and injuries caused every year by distracted driving.
And I'm pleased to say that today, BMW is joining our fight with a new national anti-distracted driving campaign called, "Don't Text and Drive: When the engine starts, the texting stops . " Soon, people across America will see BMW's powerful new television ad, as well as print and online advertisements reminding drivers that no call or text is worth the risk.
With this initiative, launched just in time for the summer driving season, BMW has really stepped up to the plate. Their new ad campaign says it all -- see it for yourself right here:
As Jim O'Donnell said, "We developed this campaign in hopes of evoking emotion and conveying the serious dangers of distracted driving and its potential consequences.”
BMW’s message is clear, and I agree 100 percent: stay focused on safety.
In fact, BMW 's efforts extend beyond their creative new advertising campaign. The "DON'T TXT & DRIVE" message will be included in more than 100 teen driving schools conducted across the U.S. this year by the BMW Car Club of America. Dealerships will also add showroom and vehicle displays featuring this important safety message.
Last year, Subaru also launched a nationwide anti-distracted driving ad that caught my attention. And when I met with auto executives, I pointed to this ad as an example of how they could help our cause. I'm pleased that Jim O'Donnell was listening, and I hope to see other automakers joining our fight.
I applaud BMW for their strong leadership in raising awareness about the dangers of distracted driving. Working together, I know we will save lives.