With the holiday season upon us, newer drivers--whether home on college break or out of high school for winter vacation--will be taking to our roadways in greater number. And at DOT, we’re trying to reach them wherever we can with two new distracted driving awareness ads.
This week, that means we'll see them in the movies...and at the gas pumps.
Thanks to the generosity of our newest safety partners, Regal Entertainment Group and Outcast's PumpTop TV, we're bringing the “One Text or Call” campaign to what may be our largest audience ever through our new “OMG” Public Service Announcements (PSAs).
All this week, a version of the new “OMG” ad geared towards teens will run exclusively on 6,589 movie screens in 526 cinemas owned and operated by Regal Entertainment Group across the country. And throughout December, a different version will air on the 12,000 screens operated by Outcast’s PumpTop TV at high-traffic gas stations across the United States.
“It’s so important that we educate young drivers of the dangers of distracted driving and help them make smart decisions that will keep them safe during the holiday season and beyond,” said NHTSA Administrator David Strickland.
When you're in a movie theater, popcorn is a perfectly acceptable distraction to have in your hand. And when you're filling up your car, having a gas pump in your hand just makes sense. But, when you're behind the wheel, that cell phone or smartphone doesn't belong anywhere near your hands, your eyes, or your thoughts. No call--no text--is worth the risk.
Our partners at Regal Entertainment Group and Outcast's PumpTop TV have given us a terrific new avenue for getting this safety message across, and I thank them sincerely for joining us in this effort.
You can help us, too, by watching our new ads and sharing them with someone you care about. And when you do, be sure to tell them that One Text or Call Could Wreck it All.