Regal Cinemas and Outcast's PumpTop TV join “One Text or Call Could Wreck It All” campaign;both to feature new “OMG” PSA

With the holiday season upon us, newer drivers--whether home on college break or out of high school for winter vacation--will be taking to our roadways in greater number.  And at DOT, we’re trying to reach them wherever we can with two new distracted driving awareness ads.

This week, that means we'll see them in the movies...and at the gas pumps.

Thanks to the generosity of our newest safety partners, Regal Entertainment Group and Outcast's PumpTop TV, we're bringing the “One Text or Call” campaign to what may be our largest audience ever through our new “OMG” Public Service Announcements (PSAs).

All this week, a version of the new “OMG” ad geared towards teens will run exclusively on 6,589 movie screens in 526 cinemas owned and operated by Regal Entertainment Group across the country.  And throughout December, a different version will air on the 12,000 screens operated by Outcast’s PumpTop TV at high-traffic gas stations across the United States.

“It’s so important that we educate young drivers of the dangers of distracted driving and help them make smart decisions that will keep them safe during the holiday season and beyond,” said NHTSA Administrator David Strickland.

 

I couldn’t agree more. And our campaign to end distracted driving is not just a seasonal message, but one that we want drivers to think about every time they get in their car. Younger drivers are a vital part of our efforts because they are the most effective at influencing their peers and developing an entire generation of drivers who know that one text or call could wreck it all.

When you're in a movie theater, popcorn is a perfectly acceptable distraction to have in your hand.  And when you're filling up your car, having a gas pump in your hand just makes sense.  But, when you're behind the wheel, that cell phone or smartphone doesn't belong anywhere near your hands, your eyes, or your thoughts. No call--no text--is worth the risk.

Our partners at Regal Entertainment Group and Outcast's PumpTop TV have given us a terrific new avenue for getting this safety message across, and I thank them sincerely for joining us in this effort.

You can help us, too, by watching our new ads and sharing them with someone you care about. And when you do, be sure to tell them that One Text or Call Could Wreck it All.

 

Comments

[Microfinance]

The concept and execution of the message is quite right on.. Lets hope the kids don't LOL it off...

[Valerie Baker]

What a great commercial! I like the effects used with the LOL, and L8R... great idea!!! Texting is worse than Drinking and Driving too!

That's why I use the app called Phone Guard. I also put it on my teenage daughter's phone too. (Phone Guard also allows me to monitor her driving, so I can see how fast she goes and where she goes.)